What Is Evergreen Content And Why Do You Need It?

Social media is an ever-growing ever changing landscape (hello TikTok disappearing and reappearing within 12 hours…). Between trends, strategies, content pillars, and the types of posts you should be using on your feed, it can get overwhelming but that’s why we’re here to help simplify it. When it comes to creating content for your brand or business, it’s important to add both educational and entertaining elements to your page. While providing important information and updates is certainly key to keeping your followers informed, evergreen content will help keep them engaged.

Evergreen posts and reels can be summed up as media that never expires or becomes irrelevant. These posts can pop up on anyone’s feed at any time and still be funny, or make people think, or even encourage others to share simply because they like the source material. These posts can be about your brand, services or products you offer, but they can also be entertaining, inspirational, helpful, or just plain fun.

Think of your Evergreen content as a bookmark, placeholder, or filler that will continue to offer opportunities for people to engage with your page. Because you’re not referring to sales or events that have a timeline, anyone can access these posts and feel drawn to your feed. Use graphics, carousels, and videos to offer educational insight into what you do which will continually circulate and stay relevant within your brand on social media platforms. Evergreen posts should not be targeted towards seasonal, holiday, or expiration based content.

Try to include at least 2 to 3 Evergreen posts in your strategy each week to ensure people who may not follow you currently feel included in the conversation. Should they come across your page months after you posted, Evergreen content should be an open door or an open invitation to anyone who may find your brand or services and want to utilize them.