Stand Out on Social Media
You’ve watched all the tutorials, followed all the “experts,” adjusted all your settings, and your posts are still getting the same number of likes, views, comments, and shares as before. It feels like an uphill battle, except you can’t even make ground because you’re competing with influencers, big name brands, celebrity endorsements, and accounts that pay for followers. As a business or brand, it can be frustrating and time consuming to worry about how to stand out on social media, and even if you’re doing everything right, sometimes your page just doesn’t get the traction it deserves. If you’re feeling this neverending cycle of mediocre interactions, there are a few simple tips to consider to help you grow and stand out on social media, even if it’s just a little bit at a time in the beginning.
It's crucial to remember that your audience doesn't want to feel like they're being sold to. Every post, even those promoting your products or services, should feel conversational and engaging. Think about watching TV—if all you see are ads, you're likely to change the channel or stop watching altogether. Similarly, constantly selling can make your audience feel like they're being talked at, not to, which can become exhausting. Whether you're offering products or services, your social media feed should offer more than just promotions. Share valuable information, insights, motivational tips, and practical life hacks that go beyond the screen. These types of posts not only encourage people to return and engage with your content but also inspire them to share it with their network, driving new visitors to your page.
In this same vein, show variety in what you post. Static graphics and photos are great, but viewers enjoy creative and intriguing reels, video tutorials, or behind the scenes clips, and even face to camera speaking. Avoid discussing topics with an expiration date too much, as this will fill your feed with irrelevant content that can’t be useful down the line. Utilize evergreen content instead, so people can revisit it and save your posts, which will also boost your visibility on the algorithm and search pages.
Lastly, authenticity is key. People don’t buy products or services from businesses they can’t connect with, they buy or interact because something about that brand spoke to them. The more authentic and honest you are, the more you will pull people in and expand your audience. In a world mainly seen through a phone or computer screen, being real is more powerful than you may think. Tell viewers about yourself, your business, why you started, and share your mission with them. Don’t be afraid to open up to your audience… you will be surprised how much they appreciate it and how much more they interact with your social media pages so you can finally stand out on social media.