Why You Need to Share Your Story

Life is all one long story. We make choices, we grow, we have experiences, and one day at a time, we get to exactly where we’re supposed to be. So why would business be any different? 

There’s one key component to growing a business that owners often miss and that’s telling their story. 

Think about it. Do you buy Pampers because an ad told you to? No. You buy them because of what they give you. A dry baby butt, a good night's sleep, and play time. 

Here’s an exercise to try. 

Write down 3 of your favorite brands, then write WHY they’re your favorite  and why you buy them. Now look, is it an emotional connection? Most likely.

Emotion leads to connection which leads to a sale and if you nurture them properly you have a loyal customer who’s regularly coming back for more.  

It’s time to start sharing your story [your why] with your community. Incorporate your #BTS, the problem you solve, how you started, your background, and watch how that resonates. 

Also, don’t forget to use those handy stickers that Instagram allows for, they’re the best conversation starters.

So tell me, what’s your story and how are you going to share it this week? Comment below or shoot me a DM!