TINY EXPRESSIONS
ENDLESS CREATIVITY FOR THE KIDS
& TIME FOR THE MAMAS.
Tiny Expressions is a mom-owned business whose CEO was inspired to create magical experiences for her children which lead to her line of creative products including their top-seller, giant coloring banners. Our marketing was centered around community growth and increased website foot traffic. We launched an influencer campaign titled Tiny Takeovers that brought them the most social traffic they had seen to date.
LENGTH OF PACKAGE: FEB 2022 - DEC 2022
PACKAGE
+ Marketing Strategy
+ Full Social Media Management
+ Social Media Content Creation
+ Influencer Management
+ Product Photography
During their time with The Marketing Model, Tiny Expressions saw:
+ Their Instagram following have an average monthly growth rate of 8.6%.
+ Their Instagram reach have an average monthly growth rate of 69.9%.
+ Their website clicks on Instagram have an average monthly growth rate of 70.1%.
+ Their total Instagram engagement (post engagement, story engagement, and Reel engagement) have an average monthly growth rate of 241.3%.
HIGHLIGHTS:
The Marketing Model launched an influencer campaign called “Tiny Takeovers” where influencers received personalized product packages from Tiny Expressions. The moms then unveiled those packages on the Tiny Expressions Instagram stories which featured the unique ways each mom used the products, how their kids loved them, and what they really got out of them (like time for themselves while their kids colored). The moms also posted a Reel on their page with the product to further increase reach and really settle in the partnership.
During this influencer campaign, Tiny Expressions had:
+ Website clicks on their Instagram profile increased by 55.6%.
+ Post engagement increased by 17,100%.
+ Reel engagement increased by 713.8%.
+ Reach increased by 95.1%.
-THESE NUMBERS ARE FROM ONLY ORGANIC MARKETING, NO PAID ADS-
