THE SKINCARE BOUTIQUE
A RITUAL THAT HONORS YOU.
The Skincare Boutique is a mom-owned business that is all about creating a skincare ritual that serves your unique outer AND internal beauty. Our marketing was to use integrated marketing to build brand awareness, a connected community, and create a community to increase sales from social channels.
LENGTH OF PACKAGE: FEB 2022 - JULY 2022
PACKAGE
+ Marketing Strategy
+ Full Social Media Management
+ Social Media Content Creation
+ Reels Planning, Filming, and Editing
+ Product Photography
+ New Brand Launch
+ Email Marketing
During their time with The Marketing Model, The Skincare Boutique saw:
+ Their Instagram reach had an average monthly growth rate of 1287.3%.
+ Their Instagram profile visits had an average monthly growth rate of 39.6%.
+ Their website clicks on their Instagram profile had an average monthly growth rate of 18.8%.
+ Their total Instagram engagement (post engagement, story engagement, and Reel engagement) had an average monthly growth rate of 4,105.5%.
HIGHLIGHTS:
The Marketing Model did The Skincare Boutique’s full brand relaunch. This relaunch was centered around picking branding that invoked clean imagery, rituals, and internal/external beauty.
During this relaunch, The Marketing Model assisted with
+ Product design
+ Email funnels
+ Product Photography
+ Website Rebranding
+ Package Design
