The Key to Engaging Social Media Posts
Keeping up with trends, algorithm changes, and social media rules can be exhausting (yes, even for us but we love it anyway). Knowing which posts will perform well and increase engagement almost becomes a full-time job itself (hello marketing agency). While it’s always beneficial to have a marketing team that could stay on top of it for you, sometimes it’s nice to have a trick under your sleeve to ensure your feed appeals to your audience and encourages them to interact. So what’s the key to engaging social media posts? Edutainment. Have you heard of it before? It’s a combination of informative and entertaining posts, carousels, or reels that pull your followers in and help them to notice of your brand or business.
Edutainment has become a key concept of digital marketing and engaging social media posts because it offers education on a product or service in an entertaining way. Studies show that people retain information provided within stories 22 times more than just straight facts. This means that by telling an engaging, fun, or even detailed story, your audience will remember the content better than if you just serve them graphics with factual bullet points or a reel that information dumps.
So how do you create edutainment content leading to engaging social media posts? There are a variety of ways to do it and still utilize your brand voice, style, and personality. Try creating a reel that tells a story in a vlog format, with narration, or with a beginning, middle, and end (much like you find in books, movies, shows, etc). Carousels are becoming one of Instagram's most coveted formats, but rather than just throwing a bunch of pictures together, piece them together to tell a unique narrative of the product or service you’re sharing. For example: A luxury florist could create a carousel of the process of their event creations from start to finish, including sketches, staging, and the final product so people can see what to expect. Influencers can use carousels to talk about their daily meal plans or routines so people can see how they go about their day. This also acts as a great Behind The Scenes post, which people love because of the authenticity behind it. Bonus: use these photos in your stories the day that you’re filming so you’re doubling up your usage!
Next time you’re looking for the key to engaging social media posts, use edutainment rather than straight facts or just a trending reel… Pro Tip: do a trend but use pop up blurbs during the video to give more education while people are enjoying your entertainment!