SHELLY
Smart homes that work for everyone.
Allterco is one of the fastest-growing IoT companies that focuses on delivering smart home products that are functional and sustainable at a very affordable price. In just a few years, Shelly has conquered 100 markets on three continents with one of them being the U.S. market. Our marketing was centered on converting their marketing to appeal to the U.S. market and increase brand awareness in the U.S.
LENGTH OF PACKAGE: 2020 - PRESENT
PACKAGE
+ Marketing Strategy
+ Full Social Media Management
+ Social Media Content Creation
+ Pinterest Launch and Management
+ Website Product Management
+ Product Photography
+ Email Marketing
During their time with The Marketing Model, Allterco saw:
+ A significant increase in their Black Friday and Cyber Monday profits in 2022 through a campaign created by The Marketing Model.
+ Average email open rate of 40% and average click rate of 5%.
+ Their Instagram following had an average monthly growth rate of 13.1%.
+ Their Instagram reach had an average monthly growth rate of 166.8%.
+ Their Instagram profile visits had an average monthly growth rate of 84.5%.
+ Their website clicks on their Instagram profile had an average monthly growth rate of 170.7%.
+ Their total Instagram engagement (post engagement, story engagement, and Reel engagement) had an average monthly growth rate of 1,762.3%.
HIGHLIGHTS:
The Marketing Model attended CES, the world’s biggest tech convention, in 2023 for Allterco. During this time, The Marketing Model designed swag bags, met with influencers, and engaged directly with customers to hear about their thoughts which we have used in Allterco’s marketing strategy to promote growth and audience engagement.
